We’re excited to launch our new winter tourism campaign, Winterless Wonder. Running through to the end of August 2025, this campaign is designed to boost off-peak tourism by highlighting the Redland Coast’s distinctive winter experiences, vibrant local events, and stunning natural beauty. The ultimate goal is to drive increased visitor spend and strengthen support for our local tourism operators.
To bring Winterless Wonder to life, the campaign centres around a theme that celebrates the distinctive charm of a winter on Redlands Coast. We’re here to support you in aligning your existing activities and events—or developing new ones—with this theme. By working together, we can attract more visitors, boost participation, and ensure a successful and thriving winter tourism season across Redlands Coast.
We encourage you to list your deals, events and special offers as part of the campaign free of charge on the Australian Tourism Data Warehouse (ATDW). This could be as simple as promoting an existing tour or activity as a ‘Winterless Wonder’ themed event that you would like to promote during this season. We would suggest you tailor the wording for these deals with the winter theme in mind to tie everything in together, using appropriate persuasive marketing phrases (some examples listed below) which will help set the scene for your event.
Persuasive marketing phrases examples:
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Endless sunshine
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Magical adventures
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Wonderous escapes
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Sunlit trails
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Glowing skies
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Escape the cold
Possible featured event themes to consider:
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Nature & Adventure Escapes – Bushwalks, island hopping, whale watching, eco-cruises.
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Cultural Warmth – Indigenous experiences, art exhibitions, local history tours.
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Local Flavours – Winter menus, vineyard tastings, farm gate produce.
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Cosy Getaways – Boutique stays, waterfront cabins, glamping.
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Family Fun – School holiday activities, fishing, water sports, outdoor markets, flora and fauna encounters etc
Potential Visitor Incentives – if applicable to your business:
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“Stay & Save” campaign: book 2+ nights and receive attraction or dining vouchers
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Winter meals and drinks packages – couple or families – possible tie in with other winter events in the Redlands
Target Markets – what are your ideal customers?
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Day-trippers from Brisbane and the Gold Coast
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Short-stay visitors from SEQ and regional QLD
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Family holidaymakers
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Grey nomads
For further information please contact the ATDW team on
The Redland Coast tourism team are also here to help, please contact us on