Building on the momentum of our current recovery campaign, we’re excited to launch a new winter tourism campaign titled Winterless Wonder. Running through to the end of August 2025, this campaign is designed to boost off-peak tourism by highlighting the Redland Coast’s distinctive winter experiences, vibrant local events, and stunning natural beauty. The ultimate goal is to drive increased visitor spending and strengthen support for our local tourism operators.
To bring Winterless Wonder to life, the campaign centres around a theme that celebrates the distinctive charm of a winter on Redlands Coast. We’re here to support you in aligning your existing activities and events—or developing new ones—with this theme. By working together, we can attract more visitors, boost participation, and ensure a successful and thriving winter tourism season across Redlands Coast.
To maximise the reach of these events, we encourage you to list these events as part of the campaign free of charge on the Australian Tourism Data Warehouse (ATDW) to ensure we fully utilise the industry partnerships we have to full effect throughout the region. This could be as simple as promoting an existing tour or activity as a ‘Winterless Wonder’ themed event that you would like to promote during this season. We would suggest you tailor the wording for these deals with the winter theme in mind to tie everything in together, using appropriate persuasive marketing phrases (some examples listed below) which will help set the scene for your event.
Persuasive marketing phrases examples:
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Endless sunshine
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Magical adventures
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Wonderous escapes
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Sunlit trails
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Glowing skies
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Escape the cold
Possible featured event themes to consider:
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Nature & Adventure Escapes – Bushwalks, island hopping, whale watching, eco-cruises.
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Cultural Warmth – Indigenous experiences, art exhibitions, local history tours.
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Local Flavours – Winter menus, vineyard tastings, farm gate produce.
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Cosy Getaways – Boutique stays, waterfront cabins, glamping.
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Family Fun – School holiday activities, fishing, water sports, outdoor markets, flora and fauna encounters etc
Potential Visitor Incentives – if applicable to your business:
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“Stay & Save” campaign: book 2+ nights and receive attraction or dining vouchers
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Winter meals and drinks packages – couple or families – possible tie in with other winter events in the Redlands
Target Markets – what are your ideal customers?
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Day-trippers from Brisbane and the Gold Coast
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Short-stay visitors from SEQ and regional QLD
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Family holidaymakers during June–July school holidays
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Grey nomads and winter escapees in RVs or caravans
Important: To be featured in the festival program you need to list your event on the Australian Tourism Data Warehouse (ATDW). It’s free to register an event. For assistance loading your event on ATDW watch this video for a step-by step guide or phone 1800 629 749.
The tourism and events team at council are here to assist you in any way possible to help make winter 2025 a bumper season for our operators, so if you have any questions or need any further information, please reach out and we will be happy to help.