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Destination marketing: winterless wonder

We’re excited about the launch of our latest destination campaign Winterless Wonder celebrating the warm, sun-drenched charm of Redlands Coast in Winter. Running through to the end of August 2025, this campaign aims to boost off-peak visitation and showcase the region’s unique seasonal offerings, from glowing skies and cosy escapes to local flavours and magical adventures. Click here to find out more. 

Redland City Council is the Local Tourism Organisation (LTO) for Redlands Coast. Led by a skilled team, the organisation focuses on:

  • Supporting the growth and development of the local tourism industry, with a focus on strategic planning and advocacy for the region.

  • Aligning tourism initiatives with key stakeholders, including local, state, and federal governments, as well as tourism partners and industry groups.

  • Driving regional marketing, product development, industry development, and tourism sustainability, while fostering collaboration, skills training, networking, and leadership.  

For industry resources, please visit the links below.

PARTNERSHIPS & CO-OPERATIVE MARKETING

Learn more about Redlands Coast logo usage.

 REDLANDS COAST DESTINATION MANAGEMENT PLAN

The Redlands Coast Destination Management Plan 2023-2028 provides the strategic framework for the region's tourism growth. It outlines a clear vision for the industry across five focus areas aimed at enhancing visitor experiences, fostering sustainability, and driving long-term economic success. Read the plan here.

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